Paul F. Smith, MA

OWNER, CREATIVE DESIGNER

Hello all, thanks for visiting Just 4resh Dezigns. I’m a multifaceted marketing designer and creative leader with 9 plus years of experience. My aim is to create innovative and engaging creative solutions across brand identities, print, and digital platforms.

My background consist of a Masters in Communications (New Media and Marketing) and a Bachelor’s degree in Computer Graphics Technology (Multimedia).

Hello all, thanks for visiting Just 4resh Dezigns. I’m a multifaceted marketing designer and creative leader with 9 plus years of experience. My aim is to create innovative and engaging creative solutions across brand identities, print, and digital platforms.

My background consist of a Masters in Communications (New Media and Marketing) from Southern New Hampshire University and a Bachelor’s degree in Computer Graphics Technology (Multimedia).

INTERVIEW

PAUL

Click the questions to begin the interview.

As a creative leader of 10 years in the digital industry where attention span equals revenue, I truly appreciate the time taken to hear my account of how a kid from the urban eastside of Indianapolis became the owner of Just 4resh Dezigns; a design studio providing creative marketing solutions nationwide.

Starting with a laptop and an entrepreneurial spirit, I began freelancing on the campus of IUPUI (Indiana University Purdue University Indianapolis). There, I provided branding and marketing to university departments, student organizations, and local businesses. This was done all while studying Graphic, Web, and Multimedia Design. After seeing the fruits of my labor as an evolving entrepreneur, I decided to enhance my stock with a Master’s in Communication (New Media and Marketing) from Southern New Hampshire University. Shortly after, I knew Just 4resh Dezigns would be the premier choice for professional creative services for all looking to invest in themselves or business.

Along this journey, like other entrepreneurs, I often questioned ‘why am doing this’ or fell into ruts with excuses like ‘the world is too saturated with so-called designers’. More often than not, as a young African American business owner, I second-guessed whether or not to promote myself visually due to the fear of not being accepted or taken seriously by all. I can admit it has taken major strides to gain the confidence to present myself firmly in an industry where visual creativity is subjective. But now, I stand unquestionably tall for my representation is needed by those in similar shoes:  goal-oriented, hard-working, doers, shakers, game changers that just so happen to be young, old, male, female, non-binary, and any color of the rainbow striving to grow and invest in themselves.

With proven results, I provide creative services tailored to the client’s goals spanning from:

  • Logo and branding design
  • Results-focused website and e-commerce design
  • Promotional and business collateral
  • Digital marketing and integration solutions

I not only cater to current needs but also provide strategic ideation to aid in producing results never measured. By blending innovation with practicality I have the privilege to contribute as a creative director, developer, and marketing liaison for many start-ups and established businesses.

As you strive to reach your goals and aspirations in life remember to do so with purposeful intent. And with that, fear not perfection, for we’ll never reach the height of the almighty while in this world. Therefore, do something, for you only fail if you do nothing.

Success is an accomplishment of obtaining something of value in the eyes of the person that deems that something of value with their pursuit of it. Therefore, success is subjective so judge not.

My plan is to simply keep moving. Of course, I have goals and dreams, but I also know that the journey is never promised and the obstacles ahead aren’t always known. So, I’ll further pursue knowledge and experiences that will further enrich my stock on this earth while strategically tooling that stock to sow into others one way or another.

FUN FACTS

More than a designer