Features
- Creating your brand’s image
- Using copywriting to build relationships and increase conversion rates
- Developing a copywriting style guide
- Adapting your copywriting for direct mail, blogs, e-mail and more
In this course, we will learn about written content that serves to market your brand – known as brand copywriting. Brand copywriting is the first marketing point of any good or service, so it must represent your brand’s values and convey a uniform message.
