In this master course, we will cover each step of the brand marketing process. Your brand is a factor in every interaction you have with your customers. During this training, we will learn how to identify your target audience, which is the first step in developing a brand that is cohesive with your sales goals. After learning how to identify your target audience, we will focus on creating brand personas, which are more specific, hypothetical customer identities within your target audience.
After the audience portion, we will work through the building blocks of the actual branding process, beginning with creating a brand color palette and moving into brand copywriting and brand voice.
By the end of this course, you will be able to correctly identify your target audience, craft a branding plan which most effectively targets that audience, and use copywriting and brand voice in order to execute your branding plan.