The Indiana Restaurant & Lodging Association (IRLA), a mid-sized business in the hotel and dining industry based in Indianapolis, IN, was grappling with an outdated digital presence. They sought to modernize their brand identity and improve their membership website and management system. To achieve this, they enlisted the services of Just 4resh Dezigns.
Just 4resh Dezigns embarked on a comprehensive brand revamp project that extended beyond the initial scope. It included a brand logo and identity revamp, stationery, marketing graphics, email graphics, and multiple logo styles. The team conducted extensive research on other state associations and suitable membership systems platforms to ensure a successful transformation.
However, the project was not without challenges. One significant hurdle was finding programs that could integrate with IRLA’s preferred partner software for website development. The existing management system was plagued with incomplete member data, years of manual entries, and a system that hindered easy data export for the new interface.
Despite these challenges, the project was a success. The implementation of the new content management system and membership led to a 20% conversion of manual entry memberships to the new digital platforms. Furthermore, the new branding sparked increased engagement across their social media platforms, signaling a successful digital transformation for the Indiana Restaurant & Lodging Association.