In this course we will cover each step of the brand marketing process. Your brand is a factor in every interaction you have with your customers. During this training, we will learn how to identify your target audience, which is the first step in developing a brand that is cohesive with your sales goals. After learning how to identify your target audience, we will focus on creating more specific brand personas and hypothetical customer identities within your target audience. Following the audience portion, we will work through the building blocks of the actual branding process, beginning with creating a brand color palette and moving into brand copywriting and brand voice.