Description and Details

5 in 1 Value Bundle

In this course we will cover each step of the brand marketing process. Your brand is a factor in every interaction you have with your customers. During this training, we will learn how to identify your target audience, which is the first step in developing a brand that is cohesive with your sales goals. After learning how to identify your target audience, we will focus on creating more specific brand personas and hypothetical customer identities within your target audience. Following the audience portion, we will work through the building blocks of the actual branding process, beginning with creating a brand color palette and moving into brand copywriting and brand voice.

Target Audience
Target Audience

Identify the Target Audience

In Module 1, we will learn how to identify your target audience. Knowing your target audience will help you know where to execute your marketing campaigns and obtain the best outcome. In this module, we will cover the following:

  • Market research and competitor research
  • The different types of target audiences
  • How to differentiate between a target market and a target audience
  • The importance of monitoring trends and customer data

Building Customer Personas

In Module 2, we will learn about customer personas. By identifying your customer personas, you can more effectively target your marketing efforts and help your business grow. In this module we will cover the following:

  • The research process behind building customer personas
  • Using customer personas to hone sales leads effectively
  • Strategies to communicate customer personas to your sales team
  • How to use “negative customer personas” to know which subsets of customers to avoid
Customer Persona
Customer Persona
Customer Persona
Customer Persona

Brand Color Strategy

In Module 3, we will learn about brand colors and the strategy behind choosing your brand’s color palette. Your brand colors are one of the most distinguishing factors of your marketing efforts. In this module, we will cover the following:

  • Examples of successful brand color strategies
  • Using color analysis and competitor research to select your brand colors
  • Societal and cultural considerations when creating color palettes

Brand Copywriting

In Module 4, we will learn about written content that serves to market your brand – known as brand copywriting. Brand copywriting is the first marketing point of any good or service, so it must represent your brand’s values and convey a uniform message. In this module, we will cover the following:

  • Creating your brand’s image
  • Using copywriting to build relationships and increase conversion rates
  • Developing a copywriting style guide
  • Adapting your copywriting for direct mail, blogs, e-mail, and more
Brand Copywriting
Brand Copywriting
Brand Copywriting
Brand Copywriting

Brand Voice

In Module 5, we will learn about brand voice. Your brand’s voice is the expression of your business’s core message. An effective and consistent brand voice is essential to building strong brand loyalty from your customers. In this module we will cover the following:

  • Why your brand voice matters
  • How to mold your brand’s voice to fit your values
  • The importance of auditing your brand voice
  • Creating a house-style guide for your brand voice.