Project Brief

Hoosier Beverage Association (HBA), approached Just 4resh Dezigns for a complete rebranding and website redesign. HBA is a not-for-profit trade association dedicated to promoting the interests of Indiana’s non-alcoholic beverage companies and represents some of the leading beverage companies, such as Pepsi Corporation, Coca-Cola, and Keurig Dr. Pepper.

HBA’s primary objective was to elevate their brand and become the leading voice for Indiana’s beverage industry. They wanted to streamline their communication channels with members, stakeholders, and other potential partners.


  • Brand Logo Redesign
  • Brand Identity Revamp
  • Website Design
  • Website Maintenance
J4D Portfolio

We started with a discovery phase, which included a thorough analysis of HBA’s existing brand assets, messaging, and communication channels. We reviewed their current website, social media presence, and other digital marketing initiatives. This analysis helped us gain insights into their strengths, weaknesses, and areas of improvement. We proposed a comprehensive rebranding strategy that included refreshing their logo design, typography, and color palette. We also created a comprehensive brand style guide, which detailed the specific tone of voice, messaging, and brand positioning that HBA should adopt for their communication channels. We created a new website that provided an intuitive user experience while also showcasing HBA’s mission, programs, and events in greater detail. Following the rebrand HBA became an essential Growth Partner as we contracted to provide ongoing website maintenance services, ensuring the site was always up-to-date with the latest content.

J4D Portfolio

HBA embraced our rebranding efforts, and their new website has seen a significant improvement in website traffic and engagement. We helped them streamline their communication channels with members and stakeholders, which was reflected in an increase in event attendance and participation. HBA’s leadership was pleased with the outcomes of the project, and they continue to work with our team to chart a digital marketing initiative that leverages Just 4resh Dezigns analytics capabilities to help them make informed marketing decisions. In conclusion, we was delighted to help HBA elevate their brand and communication channels, and we look forward to continuing our partnership with them in the future.