We are excited to showcase the marketing design and creative direction work we did for Indiana University Purdue University Indianapolis – IUPUI. We had the opportunity to work with IUPUI for five years and the project included designing event collateral for their annual Celebration of Black Graduates. As the university looks to change its name to Indiana University Indianapolis (IUI) in 2024, we present this final chapter of IUPUI Black Grad – Unapologetically Black and Brilliant.
Our goal was to create a unique and vibrant design that reflects the pride and joy of black students who have worked hard to graduate. We began by creating an event emblem that would represent the essence of the event and current year’s theme. That lead to development of a sleek, modern, and sophisticated aesthetic that featured African colors and artistic elements. Each year Just 4resh Dezigns also provided creative direction to ensure the marketing design and efforts reflected the pride of the graduates and also serves as memorabilia for the event.