Project Brief

We are excited to showcase the marketing design and creative direction work we did for Indiana University Purdue University Indianapolis – IUPUI. We had the opportunity to work with IUPUI for five years and the project included designing event collateral for their annual Celebration of Black Graduates. As the university looks to change its name to Indiana University Indianapolis (IUI) in 2024, we present this final chapter of IUPUI Black Grad – Unapologetically Black and Brilliant.

Our goal was to create a unique and vibrant design that reflects the pride and joy of black students who have worked hard to graduate. We began by creating an event emblem that would represent the essence of the event and current year’s theme. That lead to development of a sleek, modern, and sophisticated aesthetic that featured African colors and artistic elements. Each year Just 4resh Dezigns also provided creative direction to ensure the marketing design and efforts reflected the pride of the graduates and also serves as memorabilia for the event.


  • Creative Direction
  • Event Marketing Strategy
  • Event Marketing
  • Event Apparel
  • Social Media Graphics
J4D Portfolio
J4D Portfolio
J4D Portfolio
J4D Portfolio

We are honored to have been a part of such a significant celebration over the years. The success of the designs and the positive feedback from the graduates and the IUPUI community has been heartening for our owner Paul Smith being a former IUPUI Black Graduate. We wish the university all the best in their new endeavors while knowing our designs will forever remain a part of their history and look forward to our continued partnership in marketing.