We were tasked with a complete redesign of Pinky’s brand identity, including their logo, stationery, and overall brand aesthetic. We developed a playful and colorful logo that represented the sweet and soulful flavors of Pinky’s food while also capturing the fun spirit of their food truck and catering services.
We extended this new look and feel to their stationery, including business cards, menus, and promotional flyers. To improve Pinky’s social media presence, we also developed a comprehensive social media marketing strategy that included Instagram and Facebook posts that highlighted their unique dishes, specials, and events. We worked closely with the Pinky’s team to develop a consistent voice and messaging that accurately reflected the brand while also engaging their target audience. Furthermore, we assisted Pinky’s in naming their delicious desserts. Through our creative brainstorming sessions, we were able to develop fun, attractive, and easily identifiable names that allowed Pinky’s to stand out in a crowded market.