Project Brief

Pinky’s Sweet Tooth Factory, a soul food and dessert restaurant with a food truck and catering services, approached Just 4resh Dezigns for a complete brand overhaul. With our expertise in branding, marketing, and strategy, we helped Pinky’s transform its brand identity, refine its messaging, and improve its overall marketing efforts.


  • Brand Strategy
  • Brand Identity
  • Logo Design
  • Stationery Design
  • Social Media Marketing
  • Product Labels
  • Creative Direction
J4D Portfolio

 We were tasked with a complete redesign of Pinky’s brand identity, including their logo, stationery, and overall brand aesthetic. We developed a playful and colorful logo that represented the sweet and soulful flavors of Pinky’s food while also capturing the fun spirit of their food truck and catering services. 

We extended this new look and feel to their stationery, including business cards, menus, and promotional flyers. To improve Pinky’s social media presence, we also developed a comprehensive social media marketing strategy that included Instagram and Facebook posts that highlighted their unique dishes, specials, and events. We worked closely with the Pinky’s team to develop a consistent voice and messaging that accurately reflected the brand while also engaging their target audience. Furthermore, we assisted Pinky’s in naming their delicious desserts. Through our creative brainstorming sessions, we were able to develop fun, attractive, and easily identifiable names that allowed Pinky’s to stand out in a crowded market.

J4D Portfolio
J4D Portfolio
J4D Portfolio

As a result of our work, Pinky’s Sweet Tooth Factory was able to not only refresh their brand identity but also increase their brand recognition and sales. Their improved social media presence has led to an increase in followers and engagement while playful and creative dessert names have proven to be a hit with customers. Overall, Just 4resh Dezigns was able to effectively demonstrate our branding and marketing skills and helped Pinky’s Sweet Tooth Factory elevate its brand in a competitive food industry.

J4D Portfolio