Did you know good logo designs do not manifest out of thin air? First, must clearly understand what you want to communicate and how it relates to your business and brand image? What’s even more important is your ability to “evaluate” a logo design, especially from the technical point of view – after all, a logo is a lasting investment.

Below are eight (8) questions/tips that you can ask yourself to evaluate your current logo. Not only will these tips help you to acquire a design that works effectively to promote your brand, but they’re essential when negotiating with your logo design services provider.

To evaluate your logo, begin by asking yourself: